VIDEO LESSON · STRATEGIC MANAGEMENT ACCOUNTING · MODULE 6 · PART C.1

Pricing for Value

Name: Pricing for Value
Uploaded: 2026-11-01T11:00:00+11:00
Duration: 484 s
Description: Explore strategic revenue management: hard and soft product functions, how product features shape the pricing approach, customer value and surplus value, the four pricing strategies on the price and promotion map, and the legal limits on setting prices.

9 min · Free to watch

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About this video lesson

Explore strategic revenue management: hard and soft product functions, how product features shape the pricing approach, customer value and surplus value, the four pricing strategies on the price and promotion map, and the legal limits on setting prices.

Study files for this lecture

PDFPricing for value

PNGHard and soft functions

PNGFeatures shape pricing

PNGSurplus value

PNGPricing strategy map

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