VIDEO LESSON · GLOBAL STRATEGY AND LEADERSHIP · MODULE 2 · PART 2.2.2

Industry Segments and the Life Cycle

Name: Industry Segments and the Life Cycle
Uploaded: 2026-11-04T09:52:00+11:00
Duration: 784 s
Description: Explore how to break an industry into segments and what to measure in each one, how the forces on an industry change as it moves through its life cycle, and why established organisations so often stumble when a disruption arrives.

14 min · Free to watch

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About this video lesson

Explore how to break an industry into segments and what to measure in each one, how the forces on an industry change as it moves through its life cycle, and why established organisations so often stumble when a disruption arrives.

Study files for this lecture

PDFIndustry segments and the life cycle

PNGSegments grow at different rates

PNGWhat changes at each stage

PNGDisruption starts a new curve

Read the matching study topic →Browse Module 2 files →