VIDEO LESSON · GLOBAL STRATEGY AND LEADERSHIP · MODULE 2 · PART 2.4.1

Five Forces - New Entrants, Suppliers, Buyers

13 min · Free to watch

About this video lesson

Explore Porter's five forces, the tool for judging how profitable an industry is likely to be. We'll look at the model as a whole and the newer idea of complements, then examine the first three forces in depth: new entrants, supplier power and buyer power.

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