VIDEO LESSON · GLOBAL STRATEGY AND LEADERSHIP · MODULE 3 · PART 3.3.1

Strategic Drivers - Markets, Products, Channels

Name: Strategic Drivers - Markets, Products, Channels
Uploaded: 2026-11-04T09:52:00+11:00
Duration: 707 s
Description: Explore the strategic drivers that set an organisation apart from its competitors: its position in its industry and markets, its customers, its products and services, which we'll assess with the Boston Consulting Group matrix, and its channels to market.

12 min · Free to watch

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About this video lesson

Explore the strategic drivers that set an organisation apart from its competitors: its position in its industry and markets, its customers, its products and services, which we'll assess with the Boston Consulting Group matrix, and its channels to market.

Study files for this lecture

PDFStrategic drivers: markets, customers, products and channels

PNGFive strategic drivers

PNGThe BCG matrix

PNGChannel analysis

Read the matching study topic →Browse Module 3 files →