VIDEO LESSON · GLOBAL STRATEGY AND LEADERSHIP · MODULE 3 · PART 3.7

SWOT and Gap Analysis

Name: SWOT and Gap Analysis
Uploaded: 2026-11-04T09:52:00+11:00
Duration: 682 s
Description: Explore how to combine the external and internal analyses: first with a SWOT analysis of strengths, weaknesses, opportunities and threats, then by turning the SWOT into strategic questions, and finally with a gap analysis that shows where performance will fall short and why.

12 min · Free to watch

Quality

Playback speed 1.00×

About this video lesson

Explore how to combine the external and internal analyses: first with a SWOT analysis of strengths, weaknesses, opportunities and threats, then by turning the SWOT into strategic questions, and finally with a gap analysis that shows where performance will fall short and why.

Study files for this lecture

PDFSWOT and gap analysis

PNGGlasshouse SWOT

PNGFrom SWOT to strategic questions

PNGThe revenue gap

Read the matching study topic →Browse Module 3 files →