VIDEO LESSON · GLOBAL STRATEGY AND LEADERSHIP · MODULE 4 · PART 4.2

The Ansoff Matrix - Four Growth Options

Name: The Ansoff Matrix - Four Growth Options
Uploaded: 2026-11-04T09:52:00+11:00
Duration: 728 s
Description: Explore the Ansoff matrix: how organisations sort their growth options into market penetration, product development, market development or diversification, why risk rises from one to the next, how capabilities shape the order in which options are pursued, and why shrinking, through divestment, is sometimes the right strategy.

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About this video lesson

Explore the Ansoff matrix: how organisations sort their growth options into market penetration, product development, market development or diversification, why risk rises from one to the next, how capabilities shape the order in which options are pursued, and why shrinking, through divestment, is sometimes the right strategy.

Study files for this lecture

PDFThe Ansoff matrix: four growth options

PNGThe Ansoff matrix

PNGBanksia Botanicals' options

PNGA rational growth path

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