VIDEO LESSON · GLOBAL STRATEGY AND LEADERSHIP · MODULE 4 · PART 4.4

New Service Development

Name: New Service Development
Uploaded: 2026-11-04T09:52:00+11:00
Duration: 670 s
Description: Explore new service development: why many products are really vehicles for a service, how the idea of jobs to be done changes what organisations develop, the three components of service design, and how technology lets service firms turn part of their service into a product, changing how they grow and how they charge.

12 min · Free to watch

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About this video lesson

Explore new service development: why many products are really vehicles for a service, how the idea of jobs to be done changes what organisations develop, the three components of service design, and how technology lets service firms turn part of their service into a product, changing how they grow and how they charge.

Study files for this lecture

PDFNew service development

PNGThree components of service

PNGProductising a service

PNGFrom hourly fees to fixed price

Read the matching study topic →Browse Module 4 files →