VIDEO LESSON · GLOBAL STRATEGY AND LEADERSHIP · MODULE 4 · PART 4.6.1

Choosing New Markets

Name: Choosing New Markets
Uploaded: 2026-11-04T09:52:00+11:00
Duration: 709 s
Description: Explore how organisations choose new markets, especially new countries: why they expand abroad, how their international activities typically develop, the different objectives of market entry, how to judge whether a market is attractive, the key decisions in an entry strategy, and where to find the information to make them.

12 min · Free to watch

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About this video lesson

Explore how organisations choose new markets, especially new countries: why they expand abroad, how their international activities typically develop, the different objectives of market entry, how to judge whether a market is attractive, the key decisions in an entry strategy, and where to find the information to make them.

Study files for this lecture

PDFChoosing new markets

PNGStages of international growth

PNGFour objectives of market entry

PNGSizing Mallee's market

Read the matching study topic →Browse Module 4 files →