VIDEO LESSON · STRATEGIC MANAGEMENT ACCOUNTING · MODULE 6 · PART F.1.2

Customers 2 - Profit Strategies

Name: Customers 2 - Profit Strategies
Uploaded: 2026-11-01T11:00:00+11:00
Duration: 402 s
Description: Explore how to manage customer profitability: what makes a customer expensive to serve, the four types of customer on the net margin and cost to serve map, why you might keep an unprofitable customer, the six steps of customer profitability analysis, and its benefits and limits.

7 min · Free to watch

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About this video lesson

Explore how to manage customer profitability: what makes a customer expensive to serve, the four types of customer on the net margin and cost to serve map, why you might keep an unprofitable customer, the six steps of customer profitability analysis, and its benefits and limits.

Study files for this lecture

PDFCustomers 2: profit strategies

PNGMargin and cost to serve

PNGHigh and low cost to serve

PNGSix steps

PNGKeeping unprofitable customers

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